Cataluña’s International University participated in an college event titled Saló de l’Enseyament in Barcelona.
From La Machi we proposed an immersive experience in VR with the goal of “transferring the university to the event.” The proposal consisted in a stand challegning participnts to used VR headsets and explore the UIC Barcelona’s instalations in a gameified experience. That stand had 2200 participants and all of them received information on the iOS and Android apps and an inv itation to join a social media competition. With this app, we were able to generate new leads.