The Pope’s Worldwide Prayer Network has introduced a new form of involving young people in the prayer of the rosary through the launch of a digital rosary.
From La Machi we were in charge of the planning and following of the launch’s press campaign, web strategy advising and the organization of the launch event in the Press Office of the Holy See (Vatican), among other services. We also worked with Acer, the taiwanese hardware company, based on the Acer’s Leap Beads initiative destined to help devout buddhists to pray with their malas, to adapt this app to catholic rosaries. Through this development, a chip synchronized with a smartphone allows the prayer to access content, audo and images for each mystery. La Machi managed the project and coordinated the tasks, deliveries and testing with the developers.