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Consultancy

CLIENTE:

Fundación Criteria

PROYECTO:

Consultancy

Fundación Criteria is a non-profit and politically non-partisan entitym whose primary goal is to tend towards the common good and working for the Security and Human Development.
From La Machi we accompanied the establishment of their initiative of conducting the first argentine expedition carrying the country’s national flag to the North Pole. We developed a press strategy that accomplished +290 registred articles in latinamerican, northamerican and european media, including tv, printing press, radio and digital. We also gained over 7000 likes on Facebook, averaging 85 per day, 18k visualizations on videos and a reach of 347k for the publication of the arrival to the North Pole. The expeditionary team was received and acknowledged by Pope Francis and the argentinian former president Mauricio Macri.