“Soldado argentino conocido por Dios” is a film directed by Rodrigo Fernández Engler and produced by Fundación Criteria, based on a real story from the Falklands War, aimed at showcasing the veteran as part of a vulnerable societal group.
From La Machi we executed the press campaign and spread to promote the movie, in the context of the 35th anniversary of the Falklands War. We also implemente a positioning strategy on social media, turning it into the second argentine movie with most followers on Facebook.