Together with the Pope’s Worldwide Prayer Network we created the first spot in history lead by a Pope: The Pope Video, a series of monthly viral videos in which Francis invites people to join in his intentions for humanity’s challenges.
From La Machi, we lead the idea and integral production of the videos, from text and script ellaboration, creativities, video production, press campaign and spread and global launch strategy. The Pope Video was made in 23 different languages, received over 218 million visits and media coverage in over 114 countries. The project also wan awars in 18 festivals among which were Mercurio, ¡Bravo!, WINA, Publifestival and RCC Awards.