Today, when someone wants to know something about a topic, they don't go to Google. They are more likely to go to ChatGPT first.  This raises a key question for all marketing experts: How do I position myself on ChatGPT? For several years, digital marketing was based on SEO (Search Engine Optimization) positioning. Strategies…

To share the truths of our faith effectively in this era, we must understand how people connect with one another today. That’s the foundation for meaningful evangelization in the third millennium.

In a world saturated with messages and immediacy, communicating with authenticity and purpose becomes more urgent than ever. From La Machi – Communication for Good Causes, we had the privilege of being part of the training cycle organized by the International Union of Superiors General (UISG): “Institutional Communication for Religious Life”.